Innumerable philosophers, psychologists, anthropologists, sociologists and other professionals whose activities if concentrate, primordially, in the human being, are this living in society or considering each individual to per itself, have searched explanations for one of the biggest enigmas that hang on the nature human being, since the primrdios of its existence: the feeling of lack and the necessity of completude. Father of the psychoanalysis, the notable psychiatrist Sigmund Freud insisted and formulated robust arguments in the direction to question any possible common essence to all the men and defended that none of them is endowed with any instinct. In fact, he has been difficult to think about some behavior, attitude or feeling that can be found in all homo sapiens. However, he can have something that goes of meeting to such premise. Challenge the reader to cite me one only known who is total unprovided of the necessity to feel beloved, important, really excellent for somebody or for some purpose. In its more beautiful work, ' ' As to make friends and to influence pessoas' ' , Dale Carnegie launches hand of a series of principles that, according to it, would help those followed who them to have a more harmonious convivncia with the people surround who them. When undertaking itself one withheld analysis of such principles of action, they are possible to perceive in all it importance that is given to the other, the priority of the other people’s will as form of if reaching the heart and conquering the interest and the affection of that they are our return. Many search the affection and the attention of which they lack using itself ways that have twenty years was not the conventional ways to get them. One is about the innumerable social nets of virtual relationship. All the companies of mobile telephony in Brazil offer to some related services the chats and chats, in which some people, without no type of exculpatory etrio, social or cultural, pass hours in search of that, of the other side of the line and without nor the least to see them, can offer something to them that the cruel world them fticas realities insists on denying.