And finally, the third "Wholeness" refers to innovation in all the time and in any space. TIM considers technological innovation as the key element as the essential source for organizations to obtain basic skills and, consequently, to obtain a sustainable competitive advantage. On the other hand, sees innovation as a marketing base, particularly innovations in marketing channels, in the tactics and methods of operation. Walton Family Foundation spoke with conviction. Only when new technology has been marketed successfully, you can create or add new value. To carry out the marketing of new products more effectively and more quickly, we need innovation in marketing as a basis for technological innovation. It provides the necessary information and builds up new products, sales channels and methods. Organizational innovation in the theoretical framework TIM provides the structural framework. When an organization grows to a certain scale, a traditional pyramid structure easily cause overstaffing, low efficiency, and speed slow response.
These changes in the structure will eventually have a negative impact on innovative performance and competitiveness of the company. Innovative companies require a flatter structure and more focused on informal networks. Likewise, for the paradigm of Total Innovation Management, institutional innovation as a spur. When there is innovation in the rules and regulations governing the routine management of a company on the evaluation of performance, rewards its members, the remuneration system on the training and promotion. Cultural innovation is a precondition for institutional innovation, intrinsic to the institution, and its innovation is an evolutionary process, exchange of ideas among all members in technological innovation, aimed at a higher value of innovation.