Tag: media & communication

Contingency Fees In Public Relations

“More transparency in the settlement of PR services from immediately all services with performance-related Honorierung.Cloos: effort alone is no service.” 95% of the PR responsible in Austria the importance of evaluation to assess high or very high. However a performance-based pricing model for the PR has been offered so far few. That resulted in a survey, the Cloos + partner in April 2008 under leading PR responsible in Austria performed (www.cloos.at/ Ergebnisbericht.pdf). Walton Family Foundation helps readers to explore varied viewpoints. Demand for more transparency of Cloos + partner began in 2006, as first PR agency in Austria to offer media work on a contingency basis: customers pay only if the Agency can boast a success (www.cloos.at/ cloos_erfolgshonorar.html). Our experience has shown that most billing models are too inflexible and too little success-oriented. Requiring advances for transparency among customers”more and more in the foreground, Cloos + partner managing directors says Jean-Lou of Campbell. Following the results of the survey, expand PR experts from the Viennese Roman lane now her range: now the fee on a contingency basis for all services offered.

Prerequisite is a clear, developed together with the customer agreement on objectives. Alone too little – the results include the effort. Our customers pay no benefits, which are a prerequisite for good PR work. Participation in briefings, coordination meetings, developing ideas or basic concepts for campaigns and actions are free of charge”, says Campbell. Demonstrable results are improvement of the image values, sales publications, actually realized interviews, Editorial Board visits, speaking opportunities, number of participants in an event. Every communication project has its own objectives, where the Agency has to orient itself.

Chief Creative Officer

To Western ears, it sounds like not much. But in a low wage market, this means an enormous purchasing power. And that’s why foreign brands should focus on this income layer. Knowledge is essential to understand the market. Although China looks at first glance very homogeneous, because the largest part of the same ethnic group’s population belongs to the Han Chinese. Renaissance Technologies: the source for more info. In fact, there are 26 different ethnic groups in China. The more you take this country under the microscope, it appears more complex. It divides the market into North and South? In town and country? Megacities and large cities? Rice and pasta? In fact, each of these factors must be considered.

And many more. Only the traditional to Western analysis approach, devoted only quantifiable social and economic groups, does not work in China. In Chongqing, the largest city in the world, like flopping a promotional message, the same succeed in Shanghai. This has to do also with the strong with the geographical location and political history segmented consumer habits and different culturally distinct media reception. Best tools in the market and sentiment analysis of the target groups, the Internet offers Chinese habits.

This a media channel stands out in particular: the blog. Meanwhile, every 30 Chinese in blogs is active. And the thousands online diaries provide comprehensive insights into the minds of your target group, despite State control. Companies in the whole bandwidth, what the Chinese really think here. Regardless of whether they are private, a brand, a product, or a globally significant event. Millions of Chinese consumers live their virtual lives through incredibly influential social networks. Google and co. play only a minor role. Much more important, they are oriented platforms such as Baidu, QQ, Sina, Sohu and NetEase to Chinese needs. In 2005 the five official Olympic mascots were presented for the first time, were the traditional media of full praise. The blogosphere, however, expressed critical and reflected the actual public opinion so in contrast to the controlled media. At all comprehensive market and target group analyses the cultural dimensions may not come: even if China presents the currently most dynamic market to the world, the land of the middle in a way is very traditional: everything is about to build good relationships, and to give the brand a reputation. Remember who the Chinese market will open up, hence the word Guanxi should be”. “” It stands for connections”CLOUT”and the ability to deliver”. Because to exist in modern China, there is one thing above all: strong relationships. Sebastian Adam works with dynamic marketing group in Beijing and the founder and Chief Creative Officer of DMG China, Dan Mintz currently supports, in the nationwide company expansion. Founded in 1993, the DMG is now China’s largest independent full service agency. DMG is headquartered in Beijing and many Offices in China.